The chatbot functions as an AI virtual assistant, providing quick responses and useful information to improve customer satisfaction and increase conversion rates. It uses Natural Language Processing (NLP) and Machine Learning (ML) techniques to understand user queries and deliver accurate answers.

Its main objectives include handling customer inquiries, retrieving real-time pricing from an updated database, collecting user details for generating quotes, and offering relevant information about destinations and excursions. Additionally, the chatbot provides detailed insights about ships and resorts, ensuring users have all the necessary information to make informed decisions.

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